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The design for NON NATIVE NATIVE FAIR (NNN FAIR)” event. The art direction reflects the idea of drawing on the expertise and perception of artists and designers with Asian backgrounds working in the West by using an iconic representative of the Eastern culture, "Asian Dragon", which carries a different appearance and sentiments from the European dragon. The participant works are presented via the online platform, while the pixelated illustration style shows the project's web-based communication digitally. The fonts correlate with the illustration, which can interact and adapt with the form of the illustration, which conveys the sense of the flying dragon through the placement of typography.

NNNFAIR 2021

— NON NATIVE NATIVE

2021