TH / 2016

Poster / Illustration

Gastronomy Design Exhibition
Chiang Mai Design Week 2016

Printer — RXXX Riso Print BK


Priklarb project illustrates the natural ingredients of Priklarb powder, which is the main component of our favorite Northern-Thai dish, Larb Neua (spicy minced pork salad). In fact, Priklarb consists of various herbs and spices that give special scent. Nowadays, it is commonly sold as a package of instant powder, so modern consumer found it difficult to associate Priklab powder with its original sources. The poster works as a medium for the young generation to take notice of what is underneath our daily ready-made food consumptions.