RES : 2016
︎ TCDC
HUMOUR BUSINESS EXHIBITION :
KEY INGREDIENT OF KAI HUA ROR COMIC

The research unfolds the key ingredients that foster the Kai Hua Ror comic magazine to prosper yet, remain their iconic identity which establishes since 1973. Analyzing from the compiled gags across the 50 years span, the research unveils that the key DNA of the comic has been passed on visually through the iconic characters and scenes which any comic writers can adopt and adapt them into their own style in order to create unique content. Moreover, the media of Kai Hua Ror has evolved through time to best fit with the behaviour of the consumers. The content also involves the storyline of the current events and everyday living of people to create engagement with the audience.Lastly, the characters are now also become platform which anyone can make use of it as well. The Key Ingredient of Kai Hua Ror Comic Magazine Research is a part of content research for Humour Business exhibition of Thailand Creative & Design Center.








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